One of the outstanding outreach and advocacy initiatives for agriculture and food security developed in conjunction with the Caribbean Agriculture Research and Development Institute. As the world transitioned from conventional to new media, the holistic approach involved retooling executives and extension officers in use of new media tools, revising internal and eternal communications strategies and approaches, devising new mechanisms for engaging multisectoral stakeholders and broadening partnerships in public, private, NGO, media and academic sectors as well as revising CARDI's range of outreach materials that include newsletter - the CARDI Update, the academic CARDI Journal, the bulletins on sound agriculture, animal husbandry and food security practices as well as conceptualising, coordinating and introducing the agri-journalism award and strengthening understanding of the impact of climate change on agriculture.
This collaboration, apart from the above named outputs and outcomes, provided a new unique model for multistakeholder engagement that was adopted internationally by CARDI's EU-ACP partners and the Agri Journalism award to encourage outreach and awareness about food security, healthy lifestyles and agriculture and its satellite industries and economies. To develop your campaign and outreach initiatives or to sponsor development of these experiences for further outreach make contact
CARDI Update 2009 -2 .pdf (application/pdf Object)
