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Race for Respect in the Era of Augmented Reality on Social Media New 'R's' in literacy Happy World Literacy Day

 An advertisement by a bank sparks a letter to an editor which is published in a newspaper, released on social media and stirs and sparks a virtual racial war.

The fingers point now to a cycle of blame: Who's at fault?

Is it that the advertising agency and the bank were insensitive to the deeply entrenched racism and other historical hurts festering in the society? Was the media fuelling racism to sell a few to a gullible public who is sure to jump at the ongoing race-baiting, consciously or subconsciously perpetrated on a society that cannot rise out of the scars of the past? Each may have very sound and solid justifications on its actions, but the reality is that media, culture and gender sensitive literacy have moved to the forefront of the challenge for social literacy, virtually replacing the traditional three R's with a new one - Respect!

And we are way past the time to begin to unravel and rethread the flaying and flawed social fabric.

It points to the challenge for social, cultural, gneder sensitive literacy and re-educating the education setor ...

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